Peak to Peak Roofing | Social Media
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Peak to Peak Roofing's social media voice is warm, professional, and trustworthy, reflecting their commitment to both exceptional craftsmanship and genuine care for their customers. They balance the expertise of a seasoned roofing company with the heart of a family-oriented business, creating a voice that is approachable yet authoritative.
Key characteristics of their tone:
Friendly and Compassionate: Messages are written with warmth and empathy, showing that Peak to Peak understands the stress homeowners face when dealing with roofing issues.
Honest and Transparent: Posts convey integrity by highlighting clear communication, sincere home insurance assistance, and honest work — building trust with followers.
Pride in Craftsmanship: Their voice reflects their dedication to quality, showcasing their expertise and the attention to detail that goes into every project.
Hardworking and Reliable: Content emphasizes their dependability, commitment to timelines, and willingness to go above and beyond for customers.
Whether they’re offering roofing tips, sharing testimonials, or highlighting the hard work of their team, Peak to Peak’s tone consistently communicates that they are more than just roofers — they are partners in protecting what matters most to their customers: their homes and families.
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The social media strategy for Peak to Peak Roofing focused on driving website traffic through targeted ads designed to generate link clicks, while simultaneously strengthening overall brand positioning and increasing brand awareness. We prioritized informative content to educate followers about roofing solutions and the company’s commitment to quality and customer service, ensuring alignment with their core values of honesty, hard work, and reliability. To balance professionalism with relatability, we incorporated engaging and lighthearted posts that humanized the brand, fostering a sense of connection with their audience while remaining true to their family-oriented approach.
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The visual strategy for Peak to Peak Roofing’s social media utilized a balanced mix of still images and videos to create engaging and consistent content that aligned with their visual branding. Still images included authentic iPhone photos from sales reps to highlight roof transformations and showcase scenic Rocky Mountain views, graphic-based images with bold text to communicate key brand messaging, and professional photos paired with relevant copy for a polished and trustworthy feel. Stock videos were thoughtfully edited with on-brand graphic text to amplify messaging and increase reach through Facebook Reels. Every element — images, typography, and graphics — was carefully designed to match their branding, ensuring consistency and strengthening brand recognition across all platforms.
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Our first month working together resulted in +10k% in reach, +190% in profile visits, and over 12.5k impressions on paid ads targeted to Colorado locals.
Our best performing ad reached almost 15k users and resulted in 200+ link clicks.
